eMarketing Tools
eBC has listed a variety of eMarketing tools which are helpful in the Marketing side of eCommerce. These are tips and tools are are meant to communicate about, promote, and sell products and services over the Internet.
Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.*
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.
Affiliate marketing has revolutionized the way we do business. It is one of the most common ways of promoting a web based business. It is analogous to paying an agent commission for finding new clients. There are various ways in which affiliates can be compensated for their efforts. Pay per Click/ Lead / Sale is a performance based model.
A podcast is a web feed of audio or video files placed on the internet for anyone to subscribe to. It always delivers new and updated content and this is what distinguishes it from a single download via a broadcast. Currently most Podcasts contain audio content.
ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. RORweb.com is the official ROR website.
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